There are many factors involved, but generally people who visit your website are interested in your product or service and are either researching or ready to buy. People navigate through the Internet in many different ways, but one common factor we know is that they move quickly. A visitor may have not seen all you offer right away when they visit your website, so they leave. Implementing remarketing (display ads for your business show up on other sites that the visitor navigated to) in your PPC campaigns helps with brand awareness and converting more of the visitors that were on your website previously. Two items that no business can be without. How does this benefit you?

Remarketing maximizes your online ad spending by increasing your overall conversion rates, which in turn increases overall profit. Visitors to your website that leave without taking an action can be lost forever, but with remarketing you can stay connected and get them to come back.